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The EMDA Welcomes Marty Gunderson as a new EMDA Director

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The Exempt Market Dealers Association of Canada is proud to announce the appointment of a new EMDA Director - Marty Ginderson.

Marty Gunderson is an expert who helps companies navigate through the exempt market. He has served in a variety of leadership positions in the industry, from sales to issuer to dealer. Mr. Gunderson started in the financial and investment industry in 1990. He has won awards and exceeded corporate goals while working with some of nation's leading banking and investment institutions, including TD, Assante Financial and Walton International Group; where Mr. Gunderson was a top producing land banking consultant.

Why I Chose the EMDA

by Marty Gunderson, EMDA Director

I’m proud to be part of the Exempt Market Dealers Association as their newest board member. The current board members have a strong passion to see the exempt market industry flourish while ensuring that the industry continues to be responsible to its key stake holders – the investors.

To be part of this group of exempt market advocates is a tremendous honour for me. This group includes people in all facets of the exempt market, from service providers like legal professionals and compliance consultants, to exempt market dealer participants such as dealing representative and head office executives.

I believe it’s important to have a national activist group that advocates on the industry’s behalf. There are many issues that require national thinking such as the adoption of the offering memorandum across Canada. Restricting a certain portion of the Canadian population from participating in exempt market offerings based on where they live is not in the interest of bringing the country together. A national organization is best positioned to influence policy change.

As many people know in the industry, I’m passionate about education.  I’ve taught many students on various aspects of the exempt market.  The EMDA shares my passion. They sponsor such events as the CFO Education Series put on by MNP. This certificate program outlines regulatory issues that all head office executive at EMD’s should understand. This will, no doubt, bring a higher understanding of key components of operating an EMD. I’m sure the EMDA will be featuring further educational initiatives in the near future.

I’m thankful there are a number of voices in the exempt market. From what I see most, if not all, of the mandated positions of these groups on important issues are similar. If we can affect change by approaching the issues from different angles, we will be better off as an industry.

If you would like further information on the EMDA or inquire about how to join the organization, please email me at: mgunderson (at)