Contact Us   |   Sign In   |   Join PCMA
Cindy Gordon
Share |

Cindy Gordon
CEO & Co-Founder
SalesChoice(SC) Inc.

CEO, Helix Commerce International Inc.
Dr. Cindy Gordon is the CEO & Co-Founder of SalesChoice(SC) Inc., (, a promising new SaaS company that specializes in sales enablement software, leveraging predictive analytics and Big Data. Recently completing its commercialization phase, SC has 30% of the largest Canadian wireless reseller using its software.

Cindy is very active in the early-stage tech industry either as an angel, advisor, accelerator, or board director to companies like: Eloqua, Medworxx, QuickPlay Media, TouchTown TV, UserEvents, etc. Former roles include: Cquay, GotMarketing, Kamoon, Novator, Pinpoint Selling, Xaplica, etc. She is a founding member of the Toronto Maple Leaf Angels, and a Co-Founder of the CEO Fusion Center. She has held former executive leadership roles with: Accenture, Citicorp, Xerox and Nortel Networks. Well published with over 12 books in the market, her new book Social Roots will launch in Q1, 2013. Her recent books, Business Goes Virtual, and Collaboration Commerce were recognized by Harvard as must-reads.

Active in the Canadian innovation community striving to advance Canada’s declining innovation rankings, Cindy chairs Invest CrowdFund (CF) Canada, a division of CATA, striving to legalize equity crowdfunding ( Cindy is a Board Director of CfPA, the International Crowdfunding Professional’s Association. Cindy is also the Founder of CrowdFundChoice, (, a new crowd funding portal for social impact investing, & also the co-founder of AngelFund, an equity CrowdFunding Portal. She is also the Founder of Helix Commerce an innovation strategy consulting firm which specializes in business & IT Transformation, innovation, collaboration, crowdfunding & social media. Cindy is the former National Chair for Canadian Women in Technology (CANWIT), and is also the Vice Chair for iCANADA striving to help Canada become a more intelligent nation. Cindy is also the 2012 recipient of the Governor’s General – Queen’s Jubilee Award for her leadership in Innovation and social media. Academically, she also has a Doctorate in Innovation & Collaboration on Social Network Optimization from the University of Toronto.